Dear Gordon cc brand system mapmakers

You might like to rehearse this rumor of what's possible in new zealand. Building on 69th birthday dialogue research in dhaka in june, Sofia and I found out earlier this week from Saskia and Hans that dr yunus is up for more than rumor

MasterBriefing Exercise- mapping back 2015 (millennium goals first deadline) and other magic moments in end poverty's race

let's sketch a picture - on the right is a globe where everyone who wants to "yes we can" celebrate or help interaction end of poverty as the greatest race a generation has ever united round

this is yunus' purpose as a brand, lifestyle, lifetime and that of anyne who is atrue friend of dr yunus

he seems to be planting at least 4 interconnecting roads though others would be welcome

3 are to do with attracting clubs of ceo brand leaders :

1 yy events - yy will become both a logo to wear and a celebration dance and gestures that can be used at youth parties or like a mexican wave at the olympics or anything in between; alreadt dr yunus is going tro place about a year before they host a world sporting event and making youtubes addressing the sport organisers on why not make this a double celebration - your sport and end poverty; he's just done this to FIFA while he was visiting south africa giving the mandela celebration talk; if events don't join in officially, there are other ways like with the olympics why not organise an intercity march of purooses in parallel to the olympic torch carrying round the world; as events like these gain momentum, one ceo club can be approached as this is simply a better stage to promote on and ungreenwash global branding

2 however these stages add to economics of the unique offers of come and partner in your global sector's greaetst responsibility by seeing what we can invent in bangaldesh's grassroots service networks of vital need services- a club which dr yunus has about 15-20 ceos in since launching it in hid future capitalism book

3 another way to search out global companies is to approach those who may be best in sector to their employees to join in since yunus definition of ebtrepreneurs is all about developing sustainable employment

4 sitting underneath all of this is how youth ambassadors join in and scale the momentum and networkning of this unstoppably and how early in education we can start getting youth to learn to network to end poverty

berlin/frankfurt, london, madrid, paris are 4 european cities where there are enough people who know how to transform media - nairobi is first southern hemisphere city; good to have new zealand cities connecting if above is your kind of lifetime mission;after 33 years of work on media, I like cities where hosts are epicentral to an educational revolution as well as a media one; the main reason why we have suffered 60 years of mass media dumbing down is that we let governments give away media and commons in a vicious stealth tax that intially looked like a benefit to all but pretty quickly made each new media form uneffective to manage unless it addicted, dumbed down and subliminally conditioned low-trust cultures

chris 

let's use this email to virtual branstorm if the idea is what we see out future helping to connect; my understanding is the real deadline for any communications revolutionary who wants to enjoy this approach is the hans and saskia's and yunus event celebrating 20th fall of wall in berlin in november